What If You Could Get Inside The Mind Of Your Customers?

Learn what your customers want from you and increase your business!

That’s correct, if you can learn what your customers needs are all you need to do is fill those needs! How do you find out what your customer wants? That’s simple, one of the easiest ways to find out is by conducting simply surveys. Our company typically will conduct surveys at two different stages of our relationship with a customer. One of the stages is right after a client decides to cancel their financing with our company, and the other stage is right after a clients financing closes and is completed. We try to make our survey quick and to the point, if it’s too lengthy the client might get annoyed and that’s not that last impression you ever want to leave with a customer.

Survey questions you should be asking your customers.

Here are some example questions of what should be on your survey; of course these questions will vary depending on your type of business you’re in.

  • How would you rate your experience with our company on a scale from 1 to 10, 10 being the best

  • How would you rate your sales associate you worked with on a scale from 1 to 10, 10 being the best

  • How likely would you refer someone to our company on a scaled from 1 to 10, 10 being very likely

  • Have you ever taken out a working capital loan before? If yes, why did you choose our company over your previous lender?

  • We know our business cash advance has the lowest rates and fastest funding, were you able to find that true through your own research? If not, please share with us more details.

  • Were we able to address all ¬†your questions and concerns in an appropriate manner?

  • Was our turnaround time within a reasonable time?

  • Were you aware of our other services we provide?

  • What was the main reason why you went with our company, 1: Price; 2: Relationship; 3: Quickness

  • Is this the first time you purchased a piece of equipment from us, and if so would consider buying from us again?

  • We understand you didn’t go forward with buying the equipment, what was the main reason why you decided against it? 1: Price; 2: Relationship; 3: Financing Terms

Those are just a few to give you an idea. We’ve recently had a meeting about our previous two months surveys from our customers and one of the biggest discoveries was every single one of our customers were not aware we offer wholesale pricing to customers for merchant processing. Do you accept credit cards from your customers? If so that means you are paying a credit card processing company to process those transactions for you. Must processors only offer this service, and 100% of the income is reliant off the fees they charge their merchants (you the customer). What we offer is something very unique, and is a huge benefit for you the merchant. Since we are an ISO (independent sales office) for a processing company, we have wholesale rates. We pass the wholesale pricing on to our customers, even if you aren’t or haven’t used us for any type of financing for your business. What we want to do is start a relationship with your company, hopefully by us passing some savings on to your company we can earn future business from you. Maybe it’s not directly from your business, but maybe a referral. It doesn’t hurt our business in anyway to give you our discounted rates, because our business is not focused on collecting fees on your processing. If you would like to see a comparison on what our fee’s would be compared to your existing fee’s you’re paying with your current processing all we need is the last 2 to 4 merchant statements. The more statements you can provide the more accurate figure we can give you. It’ll only take about 24 hours or less and there’s absolutely no cost to you. If you’re interested in hearing more, just speak with you loan specialist or call First Capital Business Finance 888-565-6692 and one of our loan experts will be happy to answer any of your questions.



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