Marketing your small business is no easy feat.
There are so many ways to market your restaurant, ones that can be costly and ones that can be economically friendly. It’s safe to assume everyone has had the experience of enjoying a pleasant meal in a restaurant. It’s also safe to assume most of us have also had at least one bad experience in a restaurant.Learn how to market your restaurant
Social Media:
If you haven’t experienced using social media, this will be one of your most important marketing areas when it comes to marketing your restaurant. The use of social media like Facebook.com, Yelp.com, Pinterest.com, and even the newest Instagram.com, are all platforms your customers will share good and bad experiences. The marketplace has never experienced something like this ever. This can be a very good source of free marketing and at the same time it can be detrimental to your small business as well. So making the dining experience a memorable one is so important. I know for myself, before I eat anywhere I always Yelp the restaurant to see their reviews and the pictures of their dishes. The younger generation for sure is using social media as a way to share and read reviews about where they dine. Be aware of what your customers are saying about your business, read the reviews and of course improve on what is negative and overachieve on the areas what your customers are praising. Keeping track of your past customers: Are you marketing to your past customers? If you don’t have a database or record of all your past customers then you should start that immediately. Several ways to get your customers contact info is by creating a fan page on Facebook.com, and you can post special discounted meals or maybe a free dessert. If your restaurant is located in an area with a lot of business lunch traffic you might want to consider doing a drawing once a week for a free lunch. If the customers want to be included in the drawing they must leave behind a business card. Something as simple as that will start the database and from there you can do email campaigns about special promotions.Need a restaurant equipment loan?